Fashion Rules Promotion Coming To A City Near You!!

Increase your foot traffic and sales with customer appreciation events! 

Our team recently executed a rewards program at a popular shopping mall. 

Key elements of execution were:

  • $10 American Express Gift Card for every $100 spent in the mall with proof of purchase.
  • Consumer sign up sheet for Mall Rewards Program where consumers are notified of Special events and Store Promotions.
  • Fashion Models exhibiting the newest Fall collections from participating stores.

There has been lots of advice, case studies, how tos and tips from both brand and agency experts on how to manage and improve loyalty programs. It’s a particularly critical time as consumers are less loyal and more concerned about price than loyalty.

 

  • Popular Rewards You might be surprised to find that something as simple as a coupon may be the most appreciated reward. You already know that the members in your loyalty program like your products so why not encourage them to keep buying, or try something new in your lineup with a coupon.

    

  • Rewards for PurchaseIn a recent test, one retailer compared a reward-for-purchase promotion with an instant-discount-at-the-register promotion. The reward-for-purchase scheme resulted in 14% lift.The promotion strategy was initially intended to increase store traffic by having the reward-for-purchase offer redeemed at the same retailer. This strategy resulted in one to two incremental store visits within 30 to 45 days of the initial purchase, as compared to zero under the instant discount promotion offered at the register. And, it gets better.The additional store visits led to an incremental 14% in revenue over the initial purchase (compared to 0% in the instant promotion), with 4 percentage points representing additional out-of-pocket funds from the consumer. The remaining 10 percentage points were initially funded by the retailer to the customer as a Reward for Purchase and then spent back at the retailer at full value. Interestingly, more than 50% of the rewards were spent back at the retailer within 60 days of the initial purchase. So, why wouldn’t retailers bolster their promotional budgets if the funds are spend back at the retailer and drive additional customer out-of-pocket spend over the course of two to three transactions?